PORTFOLIOHJ-PRFashion Press Release While interning at HJ-PR, I wrote press releases for Sprayground, a streetwear label based in New York. This specific piece highlights the brand’s 13th Anniversary Collection. HJ-PRWellness Press Release MoodRXtreats is a concept promoting cannabis as a health remedy. This press release is centered around the brand’s upcoming women’s retreat in the Hudson Valley region, specifically targeting mothers. HJ-PRSpirits Email Pitch During my time at HJ-PR, I contributed to outreach, from media lists to writing email pitches and sending/following up with contacts to attain earned media coverage. This specific pitch was written for Beverly High Rye, a fine American whiskey. HJ-PRDeinfluencingSocial Media Post After reading an article about the topic of “deinfluencing” in the world of influencer marketing, I created an Instagram post on the meaning and application of the concept—and how it can be viewed from a positive perspective. HJ-PRMedia Placement Social Media Post We celebrated PR wins by posting on the agency’s Instagram page; I made this post for Free AF, a brand known for its non-alcoholic cocktails. During my time at the organization, I built media lists and sent email pitches, helping HJ-PR gain media coverage for an array of clients. PR Case Studies:Reverse Engineering Paper This paper was crafted in the Public Relations Case Studies course at American. I utilized the topic of Tarte Cosmetics’ brand trip to Dubai in 2023 as my focus, aiming to work backward and create the information for a case study relaying information about the campaign. PR Research:Topline Report During PR Research, I developed skills with various methods directly applicable to strategic planning and execution. In this assignment, I discussed interview data, summarizing and making recommendations for campaign development. PR Writing:Mock Press Release In PR Writing, I practiced a variety of PR-style formats, including media alerts, talent schedules, email pitches, and press releases. This sample news release is about a proposed collaboration between Jeni’s Splendid Ice Creams and UNICEF. Understanding Media:Mock Advertisement During my freshman year at American University, I crafted a sample ad for The National Venue Association (NIVA). The audience was live music listeners nationwide, and the call to action was to familiarize themselves with NIVA and contribute to the live music ecosystem.
